Arrive Early: Our StandardXE long-term parking lot is nearing capacity. Please prepare to park in the jetSet parking lot.


Barbara Crowe

City of Saskatoon

Barb Crowe was born and raised in Saskatoon. Travel is her passion and she has been in this industry for over four decades.

Barb has worked in the retail, airline and tour operator sides of the business. She has been a Prairie Region Sales Representative with Canadian Holidays, Director of Sales and Marketing with Athabaska/Transwest Airways, and Business Development Manager with Transat Holidays.

In 2008, Barb purchased Ixtapa Travel, Saskatoon. The business grew from a team of 3 to a team of 40 in Saskatchewan and Manitoba. In 2019, she sold her company to a publicly traded company, Flight Centre out of Australia.

Barb’s experience on Boards include terms with WestJet Travel Agent Advisory Board and Tourism Saskatoon. Her most rewarding Board Experience was five years on the Ensemble Travel Group Board, representing over 800 Travel Agencies in North America and Australia. Barb served YXE for a number of years on the Community Consultative Committee and Air Services Group. She recently wrapped up a 10-year campaign with Global TV Saskatoon as their Travel Expert.

Today Barb’s passion for travel has her hosting groups to various destinations.